ANOTHER GLOBAL SUCCESS STORY
For the second year running Knight Frank’s Global Cities report, released October 2015, was designed by our proud team here at The Design Surgery*.
This eagerly anticipated C-suite guide to the future of Global real estate in 2016, is a cornerstone industry publication and can be found year-round on every senior leaders desk from London to Bangkok.
It was vital that the new publication retained the established brand aesthetic yet display a strong style evolution, aimed squarely at this key audience. The ongoing story of commercial property in global cities was reinforced through compelling data visualisation, engaging analysis and a cohesive family of photography.
To reflect the audience and reinforce the development of the brand, the publication was enhanced with two special inks throughout; a metallic gold and a custom-mixed bespoke neon teal. Triple-fold out spreads were utilised to lend the spotlight to hero infographics and illustrations while encouraging reader interaction.
To complete the design evolution, the inside pages were printed on a white uncoated stock, with the covers on sophisticated mesh embossed Rives. Neon elements on the cover were overlaid with clear foil for an added touch of luxury.
* Redcow Creative and The Design Surgery are partner agencies based on Tottenham Court Road, London.
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