Minerva – Queen's Square Brand project

Croydon is an area synonymous with regeneration and is one of the best connected transport hubs in London with a growing population. Working in partnership with Minerva and JLL we built a brand centered around two key elements; the position of the scheme in the heart of Croydon next to Queen’s Gardens and the open lifestyle environment that the scheme will deliver. The challenge was to fuel an appetite for the development opportunity, with the vision underpinning all collateral.

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