Turkish Airlines: Skylife Inflight Magazine

The Surgery where commissioned by publishing house Infomag to rebrand Turkish Airlines in flight magazine 'Skylife'. We developed a contemporary design style that was to compliment Turkish values with a modern twist on Turkish heritage, while engaging with the challenges that come with designing a bilingual publication. Strategy, patterns, diverse grid systems, typography, illustration, infographics, photography and iconography where used to develop the brand along with careful planning around navigational assets to guide you through the magazine at ease depending on your chosen language.

Turkish Airlines: Skylife Inflight Magazine redesign
The Surgery was commissioned by the publishing house Infomag to rebrand Turkish Airlines' inflight magazine 'Skylife'. We developed a contemporary design style that compliments Turkish values with a modern twist on national heritage. The bilingual format benefits from the use of a diverse grid system, providing layouts that are both clear and dynamic.
Practical navigational elements guide you effortlessly through the publication regardless of your chosen language. Strategy, patterns, typography and illustration along with infographics, photography and iconography have been used to develop the magazine, whilst staying true to their original brand values.
Below is a diverse selection of spreads from the new magazine design.
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