Client: Peabody

Arden at Parkside SE10 is the final phase of a landmark regeneration project based in South-East London that has spanned nearly a decade. 

Working closely with the client we developed a brand and visual identity that took direct inspiration from its location, surrounding areas and local community. Perfectly placed right at the centre of vibrant Lewisham, historic Greenwich, and the vast verdant open-spaces of Blackheath; Arden is an idyllic modern residential development that had a unique and distinct personality. 

As part of the wider sales and marketing campaign, we also created a multi-lingual local lifestyle brochure, floor plan brochures, general factsheets and investor guides, as well as a variety of print and digital media and OOH advertising. We also collaborated with local people and businesses, including a Lewisham based artist who created three bespoke paintings inspired by Arden and the area, which we also used as the main brochure’s dust-jackets for an added layer of community collaboration and distinct design.