Client: Poly UK

North London's newest destination

Mill Hill East is a vibrant and affluent London town embarking on great infrastructure change. Poly Global had a vision to create a place their residents could be proud of. We helped them create a compelling story to engage a domestic and international audience.

Launched as The Plaza Collection, the name pays homage to the public square at the foot of the development and drawing on its architectural form, we created an angular brand that represented each house as famous London squares.