Tower Eight Branding
TowerEight approached us to create a refreshed brand proposition for them; one that more clearly defined their business, was reflective of their approach and supported their competitive position in the market. Our brief was to build a brand and visual identity that was future-proof; one that could work across their many sectors and services, and that reflected the trust placed in them by their expanding portfolio of clients.
Our ambition for the brand mark was to create something that would be both instantly recognisable and understandable in the market. Building on the idea of time management and the number ‘8’, we developed a contemporary, graphic interpretation of an hourglass. Combining the brand mark with a distinct pattern and grid, a strong photographic style that represented the experience, strength and longevity of the team, and a more sophisticated colour palette, culminated in a refined and considered visual language for the brand.
Editorial & Content